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05

Music.

Sound that carries the brand.

Overview

Music is our secret weapon. We build sonic identities from scratch, score original tracks for films and campaigns, supervise music for brand and retail environments, and work directly with artists as creative directors. Sound is the fastest way to make a brand feel — we take it seriously.

In-house composers, mixers and music supervisors work alongside our design team from day one — so the sonic identity is not an afterthought bolted onto the visual system, but a native part of it.

For artists, we act as extended creative direction: cover art, campaign, film, live show. One studio, one language.

Music
Capabilities
  • 01Sonic identity systems
  • 02Original scoring for film & campaign
  • 03Music supervision & licensing
  • 04Retail & environmental sound design
  • 05Artist creative direction
  • 06Album & tour design
Approach
01

Listen

We map the sonic territory the brand occupies — and the one it should.

02

Compose

Original work from our in-house composers, with the option to license.

03

Play

Deployment across every touchpoint: from film to store to hold music.

You forget what a brand said. You never forget how it sounded.
Selected imagery
Music — 1
Music — 2
Music — 3

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Marketing
HK.Brand Lab

Set in Bricolage Grotesque & Manrope. Built with intent.

Studio
  • Hong Kong · China
  • Dubai · UAE
  • Shanghai · China
  • Milano · Italy
© 2026 HK Brand Lab. All rights reserved.
Available for select projects — 2026