01
We are not an agency.
We are a rotating collective of designers, architects, musicians, stylists and strategists from four continents — assembled for the brief, not for the org chart.
A multidisciplinary collective — Est. Everywhere
We buildworlds aroundbrands..
HK Brand Lab — HK Brand Lab is a multi-ethnic creative studio operating at the intersection of branding, digital content, interior design, fashion, music and marketing.
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01 — Manifesto
Six disciplines, one obsession: the next idea.
02
Craft over quantity.
One project, obsessed over. Then the next. We ship fewer things, on purpose. Every deliverable earns the studio's name on it.
03
Culture is the medium.
A campaign, a chair, a track, a wall of concrete: all of these are language. We work across surfaces because our clients live across them too.
04
Multi-ethnic by default.
Our fluency is not a diversity statement — it's a design tool. We speak six languages in the studio and think in more.
02 — Services
What we build.
Seven practices, one studio. Every discipline draws from every other — that's the point.
- 01
Branding
Identity systems, verbal identity, brand books, launch strategy. - 02
Digital Content
Editorial content, campaigns, art direction for social, film & photography. - 03
Interior Design
Retail interiors, flagship stores, private residences, F&B spaces. - 04
Fashion
Collection direction, lookbooks, brand collaborations, styling. - 05
Music
Sonic identity, original scoring, music supervision, artist direction. - 06
Marketing
Go-to-market strategy, paid media, growth systems, launches. - 07
Graphic Design
Print, editorial, packaging, motion, type systems.
03 — Selected work
In practice.
Interior · Retail · 2024
Aria Flagship, Milano
Aria Studios
Fashion · Direction · 2025
Kōgetsu SS25
Kōgetsu
Music · Identity · 2024
Field Notes Vol.4
Zephyr Records
Interior · Residential · 2023
House on the Ridge
Private
Branding · Digital · 2025
Meridian Rebrand
Meridian
Content · Fashion · 2024
Ephemera Campaign
Ephemera
04 — The collective
The people in the room.
A cross-continental collective spanning music, design, branding and business. We hire for craft first, culture always.
05 — Say hello
Let's talk..
Have a brief, a hunch, or a wild question? We reply to every message within 48 hours.